Daily Roddin’: 1956 Dodge Lancer

From the end of WWII until the early ’50s, Chrysler and Dodge vehicles sold well in spite of, not because of, their designs. As the post-war demand for passenger vehicles began to wane, customers dropped their love for Chrysler Corporation brands like they were hot. In an attempt to save the company, Dodge put their best designers in charge of designing new and exciting vehicles to entice customers back to the showrooms, and drag their finances out of the red.

In 1955, Dodge released the car that would influence not only their future design, but the designs of their competitors as well. The design proved to be so popular, head brass kept building the car into the 1956 model year-an unheard of move in 1950s America. To learn more, check out our feature on the ’55 and ’56 Lancer by clicking here.

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